Personal Branding is all about marketing YOU…There is no one like you, in the world. Your personal branding showcases who you are…It’s an authentic snapshot of your personality and skills…
I often call it your digital handshake, because when clients see it they should have an immediate impression of you and hopefully that translates to a business connection.
There is a return to authentic craftsmanship. We have cultivated an economy of sameness where there are distinctions without differences. Cars, phone, tablets, franchises, etc. all look alike. The uniqueness of the offerings has become a thing of the past. In this environment people will begin to praise and value a return to authentic craftsmanship. If you want to stay in the game, and succeed in tomorrow’s marketplace, you’re going to have to create a product or service that is beautifully made or superbly delivered.
Benefits are many and here are a few:
- Confidence boost
- Improved professional image
- Builds trust
- More business leads
- Efficiency with consistency in your marketing
How do you get started?
Well first of all you want to choose a company that specializes in working with someone in your industry. I recently spoke to a client who had used another company, that had created branding and logos and her brand didn’t look like it was geared to showcase a REALTOR®. Also many companies advertise logos on their site, but they can’t design a great package of marketing materials. They just give you the native file of the logo. What will you do with that? Would you know to design postcards and folders, or social media banners? We start with an envisioning session and get to the nitty gritty of what makes you “tick” and then we translate that into your brand. Don’t attempt to do this yourself if you expect to develop a professional image, unless you are trained in graphic design, it could look really cheezy.
What should personal brand look like?
It should be a reflection of who you are and it should differentiate you. Its crucial we tell your story…whether you were an accountant in your past career, or a health professional or a mother raising a family, we can take that story and empower you to stand out head and shoulders with a theme, tied in to your tagline and design.
Your personal brand has to look like you. Agent Makeover takes care meticulous planning your photoshoot and working the messaging to powerfully represent you. There are no duplicates and each client has their own footprint.
Lastly, I close with the best example of all. The Before and after…Need we say more?
Eugene Knoedler Before Agent Makeover
Eugene Knoedler After Agent Makeover